News and Insights

With consumer or customer insights such as purchase-psychological price thresholds and other innovative pricing insights, gut feeling is effectively replaced by knowledge.

Here, Pluris Consulting presents these insights, which contain practical tips and tricks on pricing. The publication takes place at irregular intervals and can be subscribed to here as a newsletter. So far:

WHICH (PERCEIVED) PRICE THRESHOLD IS BETWEEN €2 AND €2.50 (Insights 06/2022)
WHY IS A PRICE OF 299.99 € A NO-GO (Insights 04/2022)
WHY YOU SHOULD KNOW YOUR CUSTOMERS' FOCUS ITEMS (Insights 03/2022)
HOW PRICE INCREASES CAN BE PASSED ON PAINLESSLY (Insights 10/2021)


We are looking forward to your feedback!

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